Tipology, the Company
Tipology, LLC, is a Pennsylvania Limited Liability Company consisting of various membership classes, Board of Managers, and developers. Our goal is to build a balanced Board consisting of subject matter experts, financial partners, and independent industry representatives. We anticipate increasing the Founding Membership class to include up to five members and the Board of Managers up to nine (9) Managers. For a confidential Executive Summary, contact CEO Keith Pendleton.
FOUNDING MEMBERS
Keith Pendleton, JD (CEO). Keith is a Pennsylvania-licensed attorney and graduate of the Wake Forest University School of Law. Since graduating, he has dedicated his career to helping health care providers on reimbursement issues, largely through educational means. In 1995, he spent 3 years as the operations director of a health care clinic where he gained hands-on experience with accounts management workflow and techniques, averaging a collections rate of 98.4% over a 3-year period of time. Since 1998, he has given hundreds of educational seminars to health care providers nationwide. The seminars have gained recognition as some of the most unprecedented and immediately-useful reimbursement programs offered anywhere in the country. From 2000 to present, Keith has continued to operate ProviderLAW, a web-based subscription program which has been instrumental in solving reimbursement issues which many providers have deemed unsolvable.
Jeffrey A. Cronk, DC, CICE. Jeff is a Washington- and Wisconsin-Licensed Doctor of Chiropractic who graduated from Palmer College of Chiropractic in 1988 on a full Rugby Scholarship. After Graduating for Chiropractic College, Jeff started, owned and ran a large chiropractic practice from 1990-2004. As the clinic director and owner of this practice, both outstanding patient results and outstanding business results were achieved. In order to operate two businesses that achieved 18 years of growth with no down years, Jeff became acutely skilled in the area of business marketing. From 2005 to present Jeff has owned and operated National Injury Diagnostics, which is a “provider referral” based diagnostic center focusing on spinal ligament assessments of the injured. During these last four years Jeff has achieved exceptional business growth by focusing on refining the delivery of educational programs to healthcare providers. Last year, Jeff delivered over 40 webinar- and seminar-based programs. He has experience and has excelled in all forms of business-to-consumer (B2C) and business-to-business (B2B) marketing.
BOARD OF MANAGERS
Keith Pendleton, JD (CEO)
Jeffrey A. Cronk, DC, CICE
DEVELOPERS
Tipology Development Group, LLC. Organized in 2011 by Tipology, the Tipology Development Group, LLC will lead development of the Tipology site and Open Solution Framework.
Alan “Chip” Myers, B.S., Computer Science. Chip graduated, Magna Cum Laude, from Temple University with a B.S. in Computer Science. As an independent software developer and also IT Director for the Institutes for the Achievement of Human Potential, Chip’s experience and expertise makes him ideally suited to lead the Company through the key stages of developing functional requirements, prototype, and full release, while keeping the project on time and on budget. At the Institutes, Chip has implemented over a hundred IT projects, ranging from small to large, taking visions to reality. Data projects which Chip has implemented are used by world-renowned scientists including scientists at NASA AMES Research Center, Massachusetts Institute of Technology, and other renowned research centers and educational institutions. Most recently, Chip has completed the largest of his projects – a web-based clinical database application – which will essentially allow brain injury specialists across the world to study vital clinical data on brain injuries. This one project required Chip, as development lead, to oversee and manage a team of 20 developers, system architects, data base architects, and project directors. Chip is the recipient of the Brazilian Gold Medal of Honor as well as the Raymundo Veras Medal of Humanity & Science – both awards provided by the Institutes, the latter in recognition for "those individuals who have sought greater heights of potential for all children.” In addition to his responsibilities as IT Director, Chip teaches classes on computer science and advanced mathematics to children at the Institutes, with a focus on teaching through Discovery and Socratic methods.
Kelli Moore, Clinic Owner. Kelli has been involved with the chiropractic profession for over 15 years. During that time, she has become the co-owner and clinic administrator for two very successful chiropractic clinics in Texas, averaging a reimbursement rate of 98% (after deducting mandatory insurance discounts). As a direct result of her involvement and expertise in coding and collections protocols, Kelli was successful in doubling the net revenue of her first clinic within the first year of assuming responsibilities (patient volume remaining constant). In the past two years, she was successful tripling the net income of her second practice (patient volume remaining constant). Kelli is a certified Chiropractic Assistant through Parker College and National Association of Chiropractic Assistants. She has attended every major insurance seminar over the last 5 years. Based on her experience, she has drafted an insurance “How-To” manual entitled, “The Chiropractic Insurance Bible.” This manual is an exhaustive expose on proper utilization of forms, workflow, and insurance coding in the chiropractic office. Doctors who have utilized the knowledge in this manual have reported doubling their net income within 6 months and have fortified their position against the threat of insurance audits and recoupment. Kelli has served in all major roles in the small health care clinic setting including front desk receptionist, insurance billing officer, and clinic administrator.
For a confidential copy of our executive summary, contact CEO Keith Pendleton.