Company

Tipology, LLC, is a Pennsylvania Limited Liability Company consisting of various membership classes, Board of Managers, and developers.  Our goal is to build a balanced Board consisting of subject matter experts, financial partners, and independent industry representatives.  We anticipate increasing the Founding Membership class to include up to five members and the Board of Managers up to nine (9) Managers.  For a confidential Executive Summary, contact CEO Keith Pendleton.
 
FOUNDING MEMBERS
 
Keith Pendleton, JD (CEO).  Keith is a Pennsylvania-licensed attorney and graduate of the Wake Forest University School of Law.  Since graduating, he has dedicated his career to helping health care providers on reimbursement issues, largely through educational means.  In 1995, he spent 3 years as the operations director of a health care clinic where he gained hands-on experience with accounts management workflow and techniques, averaging a collections rate of 98.4% over a 3-year period of time.  Since 1998, he has given hundreds of educational seminars to health care providers nationwide.  The seminars have gained recognition as some of the most unprecedented and immediately-useful reimbursement programs offered anywhere in the country.  From 2000 to present, Keith has continued to operate ProviderLAW, a web-based subscription program which has been instrumental in solving reimbursement issues which many providers have deemed unsolvable.
 
Jeffrey A. Cronk, DC, CICE.  Jeff is a Washington- and Wisconsin-Licensed Doctor of Chiropractic who graduated from Palmer College of Chiropractic in 1988 on a full Rugby Scholarship.  After Graduating for Chiropractic College, Jeff started, owned and ran a large chiropractic practice from 1990-2004.  As the clinic director and owner of this practice, both outstanding patient results and outstanding business results were achieved.  In order to operate two businesses that achieved 18 years of growth with no down years, Jeff became acutely skilled in the area of business marketing.  From 2005 to present Jeff has owned and operated National Injury Diagnostics, which is a “provider referral” based diagnostic center focusing on spinal ligament assessments of the injured.  During these last four years Jeff has achieved exceptional business growth by focusing on refining the delivery of educational programs to healthcare providers.  Last year, Jeff delivered over 40 webinar- and seminar-based programs.  He has experience and has excelled in all forms of business-to-consumer (B2C) and business-to-business (B2B) marketing.
 
BOARD OF MANAGERS
 
Keith Pendleton, JD (CEO)
 
Jeffrey A. Cronk, DC, CICE
 
José P. Maauad, MBA, B.S., Industrial and Systems Engineering.  José graduated from Monterrey Institute of Technology with a B.S. in Industrial and Systems Engineering.  He received his Master’s degree in Business Administration from Universidad Iberoamericana.  Since graduating, he has become involved in numerous successful entrepreneurial initiatives and has also served in several governmental positions.  Beginning in the mid-90's, he helped to transform his family-owned shirt manufacturing facility from a small, local business to a major exporter of first quality garments for international brands, making garments for retailers like WalMart, Target, JCPenney and others and managing over 1000 employees.  In 2000, José worked in the commercial office of the Embassy of Mexico, Washington, D.C., managing the NAFTA desk, a service designed to channel information between potential customers enquiring at the Embassy for Mexican products and the manufacturers who could supply them.  Thereafter by invitation of the Governor of Hidalgo, José directed the office in charge of promoting foreign investment into and exports of products from the region. Through his efforts, companies from Hidalgo successfully started or increased their business, which necessitated extensive traveling, lobbying and negotiation, as well as a good understanding of many different industries, including software, railroad logistics, agriculture, food processing and others. Most recently, José has become involved in the restaurant business, entering partnerships to open an Italian and also Spanish restaurant, both of which have become very successful and among the finest restaurants in Pachuca, Mexico.  He has also recently entered partnerships in the entertainment industry including video arcade parlors and electronic gaming centers (casinos) and is leading an aggressive growth schedule in this space, with 7 casino establishments currently operating and 10 new ones projected to be opened by the end of 2010.  José has always regarded his father, who built a world-class apparel company from scratch, and his mother, who established a school that has taught children with excellence for over 25 years, as mentors and close examples of determination and discipline.
 
DEVELOPERS
 
Alan “Chip” Myers, B.S., Computer Science.  Chip graduated, Magna Cum Laude, from Temple University with a B.S. in Computer Science. As an independent software developer and also IT Director for the Institutes for the Achievement of Human Potential, Chip’s experience and expertise makes him ideally suited to lead the Company through the key stages of developing functional requirements, prototype, and full release, while keeping the project on time and on budget.  At the Institutes, Chip has implemented over a hundred IT projects, ranging from small to large, taking visions to reality.  Data projects which Chip has implemented are used by world-renowned scientists including scientists at NASA AMES Research Center, Massachusetts Institute of Technology, and other renowned research centers and educational institutions.  Most recently, Chip has completed the largest of his projects – a web-based clinical database application – which will essentially allow brain injury specialists across the world to study vital clinical data on brain injuries.  This one project required Chip, as development lead, to oversee and manage a team of 20 developers, system architects, data base architects, and project directors.  Chip is the recipient of the Brazilian Gold Medal of Honor as well as the Raymundo Veras Medal of Humanity & Science – both awards provided by the Institutes, the latter in recognition for "those individuals who have sought greater heights of potential for all children.”  In addition to his responsibilities as IT Director, Chip teaches classes on computer science and advanced mathematics to children at the Institutes, with a focus on teaching through Discovery and Socratic methods.
 
Kelli Moore, Clinic Owner.  Kelli has been involved with the chiropractic profession for over 15 years.  During that time, she has become the co-owner and clinic administrator for two very successful chiropractic clinics in Texas, averaging a reimbursement rate of 98% (after deducting mandatory insurance discounts).  As a direct result of her involvement and expertise in coding and collections protocols, Kelli was successful in doubling the net revenue of her first clinic within the first year of assuming responsibilities (patient volume remaining constant).  In the past two years, she was successful tripling the net income of her second practice (patient volume remaining constant).  Kelli is a certified Chiropractic Assistant through Parker College and National Association of Chiropractic Assistants.  She has attended every major insurance seminar over the last 5 years.  Based on her experience, she has drafted an insurance “How-To” manual entitled, “The Chiropractic Insurance Bible.”  This manual is an exhaustive expose on proper utilization of forms, workflow, and insurance coding in the chiropractic office.  Doctors who have utilized the knowledge in this manual have reported doubling their net income within 6 months and have fortified their position against the threat of insurance audits and recoupment.  Kelli has served in all major roles in the small health care clinic setting including front desk receptionist, insurance billing officer, and clinic administrator. 
 
For a confidential copy of our executive summary, contact CEO Keith Pendleton.